The Coca-Cola logo is white over red-the bottle caps are red, the merchandising is red, and even the trucks are red. Some color perceptions are universal, like the “white lab coat effect.” This color effect explains how most people feel safe and better cared for when a doctor is wearing a white lab coat.Īnother example of color perception worth mentioning is the Coca-Cola logo, which is recognizable by the majority of the world’s population. Knowing these subtle differences can help you better tailor your marketing efforts, especially if your products and services are international. In the US, pink is associated with princesses and ballet dancers, while in Japan pink is the color of the cherry blossom and is perceived a bit differently.

In fact, these first perceptions of color are inherent in every culture.

These early color associations form the basis for everything color psychology is about. The color red becomes associated with firetrucks early on, the same as how the color yellow becomes associated with the sun and green with the leaves of the trees. It's that early that color starts to have meaning and perception. This is the age when they can finally see all the colors. They develop color vision gradually until around 5 months. At around five weeks, the first of the primary colors a baby will see is red. To better understand why using the right colors is so important in content marketing, it’s best to first review the basics.Ĭolor psychology in marketing is primarily based on how people feel about color, and that comes from how they experienced color as children and during the transition into adulthood.Īs newborns, humans can only see black, white and grey. Combining this yellow with an image of a roaring lion makes an even stronger impact.

The yellow in it is very strong-it catches your attention and makes you feel empowered.

Color emotion guide