#Radbeacon fcc Bluetooth

'Datzing was built to empower users to leverage their existing wireless signals as proximity beacons - linking real world experiences to the web' A location-aware app could make finding product reviews and other information a lot easier, and anyone who’s ever been lost in a large department store knows how useful it would be to have a digital map that can give you turn-by-turn walking directions back to the cash registers. But there are lots of potential advantages beyond couponing. Unlike some other retail analytics technologies, beacons generally require the user to opt-in by installing an app - so you won’t have this stuff forced upon you. They can also collect analytics about the way shoppers move throughout the store, which displays are attracting the most attention, and more. The app knows which beacons are near, the cloud service knows where each beacon is located, and working together they can deliver content that reflects the user’s immediate surroundings (Generally up to about a 20-50 meter distance).įor retailers, this means they can target ads, coupons, and other content to customers based on which shelf they’re standing in front of, or which section they’re lingering in. Most beacons don’t transmit or receive content - that’s handled by smartphone apps and cloud services.

#Radbeacon fcc Bluetooth

Generally, a beacon can be any device that broadcasts a simple “Here I am!” signal, typically over Bluetooth Low Energy. The term iBeacon gets thrown around a lot in this area, but that refers specifically to Apple’s iOS protocols, while beacons can take many forms, come from a variety of manufacturers, and can communicate with most recent-model smartphones.